The story of the Hero Drop

The Hero Drop is about summoning strength in yourself and others. It celebrates our inner strength. It investigates the intersection of identities and ideas that make us whole.

Dynamic and vibrant, these products served as the inspiration for the entire Popsicle Collection. Classic summer shorts, endless summer days, and home-made popsicles are memories many of us share, regardless of age and origin. The shorts and bucket cap merge contemporary design with elements of nostalgia. These pieces are essential to the re—inc summer uniform.

The shorts and bucket cap merge contemporary design with elements of nostalgia. These pieces are essential to the re—inc summer uniform.

Envisioned in Portland. Responsibly made in Brooklyn.

Let’s explore the freedom to be strong.

We believe in cultivating our inner strength and using it to build a positive future. Strength is resilience, determination, and compassion. True strength comes with surrender. This is the type of strength we try to cultivate at re—inc everyday.

How do you discover your inner strength? How do you use your power positively? How can we better distribute power as a society?

To support the strength of Black, Latinx and Indigenous communities, we'll donate 5% of all Hero Drop sales to REUNION by the organization Generation Titans. REUNION is changing the way Black, Latinx, and Indigenous entrepreneurs get early-stage funding by taking a community-focused approach to crowdfunding. REUNION is a non-equity crowdfunding and community platform that connects people who are passionate about supporting communities of color to diverse entrepreneurs. When supporters join REUNION, they can help a founder spread the word about their business, share feedback on business strategies, and make unrestricted donations to these companies.

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