Q: Tell us a bit about yourself.
A: My name is Daisy Guttridge and I use She/Her pronouns. I'm a British Pop Artist and Songwriter living in Los Angeles, CA. I'm very inspired by music and art. It's exciting to see how these two worlds are equally driven and influenced by each other. Currently I'm rehearsing for my upcoming tour this Spring with Hippie Sabotage and I've just released my debut single "i found u".
Q: So much of our company is rooted in the re—inc founders' own quest to reimagine norms and barriers society has placed on us. What do you want to reimagine in the world?
A: I'll start with this; I am not a LGBTQ+ Female Artist. I am not a Female Artist. I am just an Artist. As much as I am proud of these labels, I refuse to let others use them to define me and box me in. In a reimagined world I would like for this to be the status quo and for us all to be "unboxed."
Q: What drew you to being an artist?
A: When I was younger I was always drawn to music as a form of expression, it made me feel comfortable. This passion for music continued during my school years, however I decided to pursue a career in Graphic Design studying at University in London. After a year of my studies I was presented with an opportunity to spend a period of time in Los Angeles to work on music. This opportunity developed into signing a publishing deal and I ultimately made the move to California.
"...I refuse to let others use [labels] to define me and box me in. In a reimagined world I would like for this to be the status quo and for us all to be "unboxed.""
Q: What barriers did you have to overcome to make this your profession?
A: When I took the chance on music I moved 5000 miles away from my family. I had to get familiar with not being attached to the feeling of home as a physical place, but as a feeling. As daunting as it was, I would do it over in a heartbeat. This experience has given me the tools to push my independence to new heights.
Q: Take us through a day in your life.
A: On a perfect day I like to wake up early, there's something about being awake before everyone else that feels special, almost like I get to wake up before the world. Then I'll go for a run, for me this is my morning mediation and sets me up with a good foundation for the rest of my day. My afternoons are usually spent in the studio with my creative partner and producer. There is no better feeling than leaving the studio with something that didn't exist hours prior, for me this is a small joy.
Q: This collection was inspired by Fractals, a never ending pattern. They can represent both chaos and create calmness. What Fractals do you have in your life?
A: I experience Fractals when writing music. In the initial stages of a song there are many ups and downs. A terrible idea / concept can lead into something you might never have stumbled upon if you didn't trust the process. Bad ideas, lead to good ideas which lead to more bad ideas which lead to great ideas.
Q: What advice might you have for someone that might be trying to reimagine or reinvent their life?
A: Never limit yourself or your potential to what you think it is. When you realise there are no limits but the ones we place on ourselves, the possibilities are endless. Embrace the unknown and it will embrace you.
Follow Daisy's work https://beacons.ai/daisyguttridge/. How do you reimagine societal norms?