A closer look: Liberté, Égalité, Défendez

A nod to our World Cup journey

Limited-edition “Liberté, Égalité, Défendez” tee designs started with the questions: What does it mean to be patriotic? What does true equity look like?

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Each detail is created with intention and purpose.

The French phrase “Liberté, Égalité, Fraternité” is altered to mean “Liberty, Equality, Defend,” a nod to our founders’ defense of the World Cup title in France during the summer of 2019. The letter e is backwards to challenge the status quo. Soft, cream cotton is the canvas for these words. 

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Photos by Simon Keough and Charles Williams.