A nod to our World Cup journey
Limited-edition “Liberté, Égalité, Défendez” tee designs started with the questions: What does it mean to be patriotic? What does true equity look like?
Each detail is created with intention and purpose.
The French phrase “Liberté, Égalité, Fraternité” is altered to mean “Liberty, Equality, Defend,” a nod to our founders’ defense of the World Cup title in France during the summer of 2019. The letter e is backwards to challenge the status quo. Soft, cream cotton is the canvas for these words.
Photos by Simon Keough and Charles Williams.