Again, but better.

Fractals is here. As with each drop, this one is core to our spirit of again but better. Tobin Heath, world champion and re—inc creative director, designed every aspect of this drop from her flat in London.

We sourced premium organic cotton for our hoodies, joggers and tees. Which means they’re compostable (but we don’t know why you’d ever want to part with these cozy staples).

We worked with Mi Jong Lee, a Korean-American female designer, to produce many of our products in New York City. She worked to secure recycled water bottles to make our incredibly soft Sherpa.

Our beanies were all made in an ethical small factory in New Jersey. And this drop was created in conversation with our community, who helped us select the vibrant and soothing colors expressed across the pieces.

We spent months perfecting a fit that is laid back yet refined. Core wardrobe pieces that you can layer to create a maximalist look to wear out, or feel cozy at home. Our joggers and hoodie were garment dyed, meaning each piece is truly unique to you.

Inspired by the infinitely complex patterns that exist both in the natural and digital world—explore the Fractals Collection.

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